About
Karl Knoop
Web Developer & E-Commerce Specialist
I've been building websites and online shops for companies of every size for more than 20 years. My focus is WordPress, WooCommerce and JTL, from concept and build to day-to-day operation. I work closely with my clients and care about clean technology, fast load times and solutions that actually work.
20+
Years of experience
100+
Projects delivered
100%
Passion
Background
My path
1999
Going independent
Founded my own company: a multi-brand skateboard distribution selling to skate shops across Europe.
2003
Getting into web development
First websites and online shop projects, the start of a long fascination with the digital world.
2008
E-commerce focus
Specialized in online shops with WooCommerce and JTL. Built my first B2B and B2C platforms.
Today
Full stack & consulting
Alongside web development, I advise companies on digitalization, server administration and e-commerce strategy.
Values
How I work
Expertise
More than two decades of experience in web development and e-commerce: solid knowledge, not guesswork.
Happy clients
Long-standing client relationships speak for themselves. Many of my clients have worked with me for years.
User focus
Every project starts with one question: what does the user need? Intuitive solutions instead of feature overload.
Reliability
Clear communication, realistic timelines and a partner you can count on.
Network
One point of contact, a network behind it
With me you work directly with the person building your project, without agency overhead. But I'm not on my own: behind me is a well-established network of independent specialists I've been delivering projects with for years. We split tasks by specialty, and when my schedule gets tight, the network picks up the slack.
Specialists, not generalists
Design, campaigns, shop development: for each discipline I bring in the right specialist from my network when needed. You get quality in every area instead of compromise.
Reliable even when things get busy
Holidays, illness or a full schedule won't bring your project to a halt. Tasks can be picked up within the network and your timeline stays on track.
No dependency
Clean documentation, proper handovers and a network that knows your projects: at no point do you depend on a single person.
Partners I work with regularly
Design & concept
Philipp SchäferA design-driven creative with a sure eye for coherent, clean designs that he executes precisely. Together we've delivered several online shop and website projects.
Newsletters & campaigns
Jan WaageWorks with me on several online shop projects covering newsletters and social media. Jan delivers campaigns with well-matched images and designs and knows what a campaign needs to convert.
Shop development & JTL
Ekokoro GmbHPartner for JTL and JTL-Wawi projects with custom features, adjustments and automations. Together we deliver shop and ERP projects.
E-commerce, ERP & automation
Michael von FintelDigital agency focused on Shopware and Shopify, ERP connections such as Vario and Pickware, and process automation with n8n and AI. For projects on these systems and for automation outside the JTL world, I bring in Michael as a specialist.